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Chips and french fries

French Fries

Market Trends

The global frozen potato market is projected to reach $74,403 million by 2025, registering a CAGR of 3.8% from 2018 to 2025. Potato is a major staple food, ranked fourth in terms of global production after wheat, rice, and maize. Frozen potatoes are among the main types of processed potatoes and are highly convenient and flexible in terms of preparation time, containing different nutrients & vitamins in naturally preserved form with long shelf life. Frozen potatoes and their different products are obtained via processing of fresh potatoes by using variety of advanced machineries and very low temperature. . These are available in various forms in the market, such as French fries, hash brown, shapes, mashed, sweet potatoes/yam, battered/cooked, twice baked, topped/stuffed, and other frozen potatoes. These products are either consumed via quick service restaurants (QSRs) or through retail stores at home by customers.


  • North America
  • Europe
  • Asia-Pacific
  • Middle East & Africa

Driven largely by the rising popularity of Western style cuisine, particularly the offerings of quick service restaurants (QSRs), frozen french fries and other frozen potato products have become global commodities generating billions of dollars in revenue worldwide each year. The major markets for frozen potato products are still predominantly the developed economies of the United States, the European Union, Canada, and Japan. However, as these markets mature, they are likely to have only limited growth potential in the future. This is most evident in the United States, the oldest and largest single-country market for frozen potato products, where demand seems to have leveled off in recent years.


Potato Chips

Potato chips are widely consumed, especially by young people, due to their tastefulness. They are delicious fried foods characterized by a salty taste, crispy texture, and fatty mouthfeel.

Market Trends

The global potato chips market is forecasted to witness a CAGR of 4.40% from 2019 to 2024.

Product variety, a mix of regional snacks flavors, changing consumer lifestyles and growth in distribution channels are major factors contributing to increasing sales of potato chips across the globe.

The introduction of healthier alternatives, like the low-fat and low-sodium chips, in the emerging markets also influencing the growth of the potato chips market. A rise in the demand for packaged food, urbanization, increasing disposable incomes of consumers, and growth in the economy of developing nations are collectively boosting the growth of the potato chips and crisps market.


Global potato chips market is segmented by geography into:

  • North America
  • Europe
  • Asia Pacific
  • South America
  • Middle East and Africa



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