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FRESH CUT AND MIX SALADS
“Fresh‐cut produce” is defined as any fresh fruit or vegetable that has been physically altered from its original form but remains in a fresh state. It has been trimmed, peeled, washed and/or cut into 100% usable product that is subsequently packaged to offer consumers high nutrition, convenience and value while still maintaining freshness. Innovation in the fresh-cut salad category has brought about new products that go beyond leafy greens, increasing both the convenience of fresh produce and consumption. The next trend could be products that include enough protein to make for a healthy, convenient and filling small meal.
The global fruit & vegetable processing market comprises the global fruit & vegetable processing equipment market and processed fruits & vegetables market. The market for fruit & vegetable processing is showing significant growth with the increase in the number of distribution channels such as supermarkets and hypermarkets and rising middle-class population & disposable income in developing economies such as China, India, and Mexico. The growing investments in automation development of processing technology along with freezing and packaging technology across the globe are the leading factors that contribute to the demand for fruit & vegetable processing equipment, worldwide.
FRESH-CUT Markets’ growth
The domestic fresh-cut market processes 450 million bags, 220 million of which are just plain salad. Mixed salads represent 55 million bags for €80 million. The U.S. fresh-cut fruit and vegetable market is one of the fastest growing segments in the category. It is an estimated $27 billion market. Retail dollar and volume sales are increasing.
Continued growth is forecasted for this segment as the need for convenience continues to be relevant for consumers. As Euromonitor International reports, fresh-cut produce offers healthier grab-and-go options for new consumption patterns, such as a renewed focus on breakfast and more snacking occasions.
In terms of both value and volume, the fresh segment is projected to grow at the highest CAGR between 2019 and 2022. Increase in consumer expenditure on value-added fruits & vegetables, growth in consumer health awareness, and rise in aging population have also contributed to the increase in demand for fresh produce. Growth in awareness about healthy lifestyles among the consumers of developed nations such as the US and various countries across the European Union are also driving the growth of the fresh segment. Hence, the demand for fresh product type in the processed fruits & vegetables market is projected to witness significant growth in the coming years.
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