Yoghurt preparation

Yoghurt is a dairy product

which is made by blending fermented milk with various ingredients that provide flavor and color. The process of making yoghurt includes modifying the composition and pasteurizing the milk; fermenting at warm temperatures; cooling; adding fruits, sugar and other ingredients. Yoghurt market is segmented on the basis of product type which includes regular yoghurt and fat free yoghurt. Among both of these segments regular yoghurt is expected to occupy the largest position on the pie in terms of revenue contribution. However rising awareness among the consumer regarding the consumption of healthy and fat-free products is expected to support the demand of fat free yogurt product segment in the near future. Yoghurt market is further segmented on the basis of form which includes set yoghurt, frozen yoghurt, Greek yoghurt and yoghurt drinks. Among all these sets, yoghurt occupied the major position on the pie in terms of market share. High usage of set yoghurt in various cooking recipes and consumption as a dessert is contributing towards the growth of set yoghurt product segment. However frozen yoghurt and yoghurt drinks is expected to show a healthy growth during the forecast period. Frozen yoghurt is further sub segmented as regular and flavored. Among both of these sub-segments flavored yoghurt is expected to show a fastest growth during the following years. Also, yoghurt drinks are sub-segmented as regular and flavored yoghurt. Increasing availability of various fruit flavored yoghurt with health benefits is expected to support the demand of flavored frozen yoghurt and flavored yogurt drinks in the near future.

 

YOGHURT MARKET DISTRIBUTION

Geographically, North America is expected to be the major contributor in terms of value followed by Europe in yoghurt market. However, these regions are predicted to be a mature market for set yoghurt and is expected to show a stable growth in the near future. The introduction of new variants in flavors coupled with offering low-fat products may increase the growth of yoghurt market in these regions. In developing countries of Asia Pacific region, China is expected to dominate the market in terms of yoghurt consumption followed by India. Furthermore, Japan is expected to show a substantial growth during the forecast period. Increasing consumption of flavored yoghurt, especially in  China and Japan, is predicted to support the growth yoghurt market across Asia Pacific region during the following years.

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